Matt Sampson & FIR An Interview By Samantha Morgan, Drapers Lane Delicatessen · July 2026 I visited FIR in Hay on Wye yesterday, 12 July 2026, three weeks after it opened. Matt Sampson is 26 years old. The food was beyond incredible, and I say that as someone who sources ingredients professionally, who works with them every day, and who has spent years understanding what quality looks and tastes like. You could taste the difference immediately, and see the skill in every pl
